About Us
About Us
PlushedLDN was born out of a simple, heartwarming moment between a mother and daughter. One day, my little girl — an unapologetic teddy lover and squishmallow superfan — asked me to sew her favourite plushies onto her cardigan. That spark of creativity lit the fuse for something much bigger: the idea to fuse the joy of childhood comfort with bold, fashion-forward design.
What started as a playful project quickly evolved into a movement — PlushedLDN. We’re setting a new trend in the UK by combining cozy, cute teddies with stylish everyday wear, creating pieces that are both statement- making and snug. It’s fashion that turns heads, starts conversations, and brings smiles.